Barrhaven BIA Event Sponsorship Grant 2022

Our 2022 Event Grant program has now closed. Watch for more information on our 2023 grant program in February 2023.

 

It’s time to start planning!

The one thing that everyone has missed over the last couple of years is coming together as a community here in Barrhaven. Our local business community has always been active in creating and hosting events and we know that you are excited to start doing this again. The Barrhaven BIA would like to assist you as you make your plans. We hope that this will be an exciting year as we all come together again.

The Barrhaven BIA would like to support you with your upcoming events in 3 ways:

  1. Financial support in the form of a grant.
  2. Marketing and promotional support.
  3. Guidance and direction to help you get your event off the ground.

 


TIMELINE

Our Event Grant Program will be open for submissions until October 31st, 2022. All events must take place before December 31st, 2022. Grants will be awarded on a first come, first served basis. If you are planning an event for later in the year, please do not wait to submit your application.


SUPPORT

1) FINANCIAL SUPPORT

The total budget for grants is $30,000 and each applicant is eligible to receive up to a maximum of $3000. Receipts must be submitted to collect your allocated grant for your project by December 31st, 2022.

Please be aware that our budget is limited and that once the money has been allocated, it is gone. Make sure to get your proposals in early.

2) MARKETING AND PROMOTIONAL SUPPORT

The Barrhaven BIA will promote and market your events through our website and social media channels. We will also work with you to provide guidance on the marketing and promotional aspects of your projects.

The Barrhaven BIA will run 1 (one) social media ad campaign for your event. These campaigns will reach tens of thousands of people in our community and help ensure the success of your event.

3) GUIDANCE

There is a lot that goes into planning an event and it can be difficult to know where to start. For everything from permits to equipment rentals, we can help guide you through it.


SELECTION PROCESS

We Will

  • Consider all sponsorship requests in an open and unbiased manner & measure the request against an assessment criteria;
  • Only consider sponsorship agreements with groups of businesses whose products, policies, and values align with the mandated objectives and values of the BBIA (advocacy/communication, community safety, economic development, and marketing)

We will not:

  • Financially support individuals, teams, or clubs or for-profit events;
  • Provide sponsorship for religious/political organizations;
  • Enter into sponsorships which may be construed as showing or encouraging any type of prejudice (for example racial, sexual, or religious);
  • Imply any exclusive arrangement between the BBIA and the sponsored party.
  • Pay for staffing costs incurred for the event.
  • Provide reimbursement for alcohol purchased for the event.

Key Considerations

  • Although one member business may apply, events must benefit more than one business.  Events that are organized by and involve more than one member business will be given priority. Work with your neighbours and other local businesses. 
  • Events must take place in a Barrhaven business district. 
  • Events can be in-person or virtual.

Eligibility

  • This program is open to member businesses or groups of member businesses for the development and execution of an event.

Application for BBIA Sponsorship:

To apply for this grant, please complete the Google Form. Here are the questions that will be asked.

  1. Project/Event Name
  2. Location of Event
  3. Participating Businesses 
  4. Lead Contact name
  5. Property Owner/Manager
  6. Event date
  7. Event Scope
  8. Project Priority
    1. Increase traffic to your area
    2. Increase visitor spending
    3. Promotion and branding
  9. Project Summary & Description
  10. Project Objectives
  11. Funding request – indicate the amount of the sponsorship request
  12. Other funding – indicate the other sources of funding, including a list of other sponsors

Event Ideas:

While we encourage everyone to be creative, here are some ideas of the types of events that we might be looking for. Please remember, in order to be considered, an event must be shown to be beneficial to more than just one business or the greater Barrhaven business community.

Here are just a few ideas:

  • Outdoor market featuring multiple vendors (vendors must be Barrhaven BIA members).
  • Fair/Fun Day in the Parking Lot. Come together with your neighbours to offer food, entertainment, and activities.
  • The creation of an Instagram worthy “destination”. Active social influencers travel around the city to take photos in amazing spaces. Create something for your mall. This would likely be incorporated as a component to another event. 
  • An “enhanced shopping experience” event. 
  • Live music performances.
  • A celebratory party or event (ie. post-COVID, a group grand opening for some of our newer malls).
  • A food showcase or festival.
  • A sporting event (please ensure that the businesses remain the focus).

Tips:

  • Events for children/families or pets are always successful.
  • Be creative! You are not limited to the ideas listed above.
  • Many of the ideas listed above could be combined or used together.
  • Work with your neighbours or other businesses in Barrhaven – come together to create something amazing!
  • Looking for other businesses to work with? Let us know – we can help you connect!